Web Marketing







What is Internet Marketing?


Web Marketing is application of Internet and related innovations to achieve the company's marketing goals.


Internet Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product or service, offer details to prospective consumers and to reach different geographical regions and niche markets.


CLIENT centered marketing is the secret for success of any company. Focusing on customer wants and needs will assist a company to please actually to delight its clients more effectively and efficiently. Structure close relationships and retaining existing clients is really crucial because obtaining a Internet Marketing Tool brand-new customer is expensive than keeping the existing consumer.
Web marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is extremely crucial.


Internet Marketing Tools


Search Engine Marketing


Search Engine marketing is very important because 85% of Internet surfers utilize online search engine to discover new websites. Research reports show that most of online purchases stem from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.



Email Marketing


E-mail is the most popular online activity. According to the research findings 96% online users utilize E-mail. E-mail marketing can be used to drive sales, provide customer support and to develop close relationships with the clients. Email marketing is an expense efficient Internet Marketing tool and the results can be easily determined. We can anticipate a greater reaction rate around 10-- 15% from an internal E-mail list. If we are to lease an E-mail list from an outside source the reaction rates will be around 1 %.


Affiliate Marketing


Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and cost effective advertising because you pay only for performance.


Banner Advertising


When its present for the very first time in 1994, banner advertising was very much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not satisfactory banner marketing still thinks about as a reliable branding tool.


Viral Marketing


This is the "e" term for word of mouth. This medium could be used to spread the word about your business among the target audience. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites. Hotmail is one of the first examples of Viral Marketing.


Promotion


Promotion is about creating awareness, building trust and trustworthiness. Online news release circulation plays the main role in this.


Browse Engine marketing is crucial since 85% of Internet surfers use search engines to discover brand-new websites. E-mail marketing can be utilized to drive sales, supply client service and to build close relationships with the customers. Email marketing is an expense efficient Internet Marketing tool and the results can be quickly determined. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of info about new websites.

















Leave a Reply

Your email address will not be published. Required fields are marked *